August 7, 2007

You Need to Ignore 45 of These Top 50 and Here’s Why…

Oh no, not another top 50 list!  I mean who in the world has the time for these things anymore?

Alright, before you ask “what the heck are you talking about,” allow me to explain.

Jamie Glenn from Trulia.com gave a presentation at the big conference last week on the Top 50 Online Ways to Market Real Estate.  Go ahead… take a look at the list for a few minutes.

Welcome back.  Now you can begin to feel overwhelmed and confused.

Okay, don’t think I’m being critical, but who in the world would ever have enough time to pursue all of these outlets?  I know it’s worth looking into new options from time to time, but wouldn’t it be better to stick to the big players for each category and try to dominate a niche within?

By this, I mean creating your own personal systematic plan.  Write down what you want to achieve, what sites you’d like to use, and what methods you’ll use to go after the plan.  Then, work the plan.

Don’t stray.  Don’t allow for distractions.  Don’t worry about missing out on the “latest and greatest.”  Just follow your plan.

All too often, we skip from one wild idea to the next without ever putting enough time, energy, and concentration in to them to even give them a chance at producing results.

If it makes you feel any better, keep a running list of sites or strategies you’d like to remember.  And then file the list away and forget about it.  Keep working on your current strategies.

Once or twice a year, review your goals and your progress.  Is something totally not working for you?  I think something’s always not going my way, but I’m stubborn, so I keep trying.

Well, if your plan is failing miserably, then go ahead and pull out the list.  Pick the best potential idea (after a length of time not seeing the light of day, many of the ideas will seem absurd) and pursue it like crazy.

Oops… Looks like I got off on a tangent, but hopefully you grasp the point anyway.

I’ve taken my own few moments to analyze the top 50 list.  And then I divided by 10.  I’ll close with the top 5 from the top 50 ways to market real estate online that are most worth pursuing:

  1. Google Base – It’s from Google, it integrates Google Maps, and I’m pretty sure it’s gonna be hot.
  2. YouTube – Said it before and say it again, YouTube will cross more boundaries than any other video option for a good time to come.
  3. MLPodcast – Do you know how many people are using iPods or other mobile devices?  The numbers are staggering.  Connect with them.
  4. Wordpress – Blogs are here to stay, plus they make real estate easier than ever online.  Wordpress is at the top of the heap for blogs and it has a huge base of add-on widgets that make perfect sense.
  5. Trulia – This online one stop real estate site is at the top of its game.  Use the best and skip the rest.
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