August 31, 2007

Real Estate YouTube Testimonials – Skip the Temptation!

Agents, why is this happening?  These post deal video testimonials are plastered all over YouTube and other video sharing websites.  While I completely respect the idea of trying to master new media, I’m not so sure that these rather hasty and forced testimonials are exactly the wave of the future or anything.

Coming across to the viewer as staged, pushy, and otherwise totally unnatural, they’re likely to scare any potential customer away.  Watch these videos for the perfect example of what, ummm – not to do…

This one’s full of “pointed questions” from the real estate agent, don’t you think?

Almost seems like a paid infomercial, doesn’t it?

The results were indeed better than the video production!

And, I’ve been convinced…

Again, I think the point is clear… just skip the temptation to create YouTube testimonials!

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