Using YouTube video tours to showcase a property is not only all the rage right now for many reasons, but the platform just makes sense.  Videos done right do work for showing off a home’s selling points and drumming up interest in the property.  Here are a few examples of real estate YouTube videos done right (and one done wrong too)…

Here’s a perfect example of a YouTube promotional video for a property that’s just done with class.  Nothing over the top – nothing too flashy.  I like the fact that it’s a bit folksy and doesn’t feel like an infomercial or really even a sales pitch.  The production quality is excellent too.

What do you think of this?  It’s definitely well produced, but I kind of like the guided personal tour from the first video better than the voice-over method used here.

I like the tame lapse “drive” through the neighborhood and to the featured property at the beginning of this video.  At some point in a property sales video, why not show off the neighborhood?

And what the heck… how about one from the “what not to do” file?  I like the ambient sound of the ocean, but I think some narration might be necessary, don’t you?  And the jumpy video just makes me dizzy!