Blogs are everywhere.  Some are great, others are boring, while many others don’t even get any notice at all.  But one thing is clear – a great blog is probably the single best online tool available for real estate agents (and often for other real estate related ventures too).  But on an intimate local level, just what does it take to get noticed?

We covered the basics of good blogging practices before:

• Regular and frequent blog postings
• Covering a niche in demand
• Staying local if that fits your gig
• Writing in a friendly and conversational tone
• Creating value for your readers
• And, finally – leaving visitors with the desire to check back for more

While it doesn’t really look all that hard in writing, boiled down to the utmost basics, it does require both creativity and persistence on part of the blog’s author – not something everyone chooses to be open to.

Now, there are hundreds – probably thousands – of excellent real estate themed blogs out there for your perusal.  Many would make great examples, but I want you to take a good look at The St. Paul Real Estate Blog.  It is outstanding in every way and is just a pristine example of awesome local real estate blogging.

Whether I was looking to move to that that market or I already lived in that market, I’d not only be intrigued by the blog authors’ authoritative knowledge of what’s going on in the area, but also their creativity, true ambassadorship of the community, variety and color of postings, as well as the overall pleasant presentation.

In other words, visitors want to come back again and again even if they’re not planning on buying or selling a home anytime soon.  And then what?

Well, regardless of immediate plans, just about everybody buys or sells a home sooner or later, and guess who they’ll think of first to handle the deal.  After all, by reading the blog on a regular basis, they’ll have practically formed a sincere friendship with out ever even having face to face contact.

So, if you’re thinking about getting in to blogging or perhaps you’re looking for ways to improve your blog, turn to awesome blogs like this for inspiration.  And remember, above all other aspects, delivering friendly value to your readership is the most important!