September 2, 2007

Open House Sunday – Get the Word Out and the Traffic In!

Hosting an open house soon?  Try one of these always successful tips to get the word out and drive the traffic in:

  • Avoid hosting an open house on a holiday or big holiday weekend.
  • Plan your open house to avoid conflicts with popular local area events.
  • If you don’t have a parade of homes or similar event, organize one.
  • Promote the home at all of the popular online real estate hotspots.
  • Offer a drawing or prize and promote in your advertising.
  • Increase the time frame the house will be open for showing.
  • If possible, plan during a time known for good weather.
  • Coincide with your area’s traditional time of the year for home buying fever.
  • Have a pre open house for selling agents and brokers.
  • Print better full color flyers with lots of detail and photos.
  • Advertise in your newspaper’s weekly real estate section.
  • If possible, work with fellow agents to send visitors to each others’ open houses.
  • Put signs up at busy areas near the home for sale.
  • Send flyers to local selling agents representing the area.
  • Make your advertisement more memorable than the others.
  • Be sure your open house is easy to find.
  • Don’t schedule during major sporting events.
  • Give a web link to a map with directions to the home in the newspaper ad.
  • Put up easy noticeable and clear signs leading buyers to the open house.
  • Send advertising via mail to targeted prospective buyers and neighbors.
  • Start an open house email list for interested potential clients.
  • Don’t forget to mention the open house on your blog or website.
  • Collaborate with other sellers in the neighborhood for huge area wide open house day.
  • Think of creative ways to make your open houses appeal to families with children.
  • Network with services like home inspectors to help get the word out for each other.
  • Host an open house to correspond with your area’s parade of homes.
  • Send a YouTube preview video to your email list.
  • Offer free lunch or light refreshments and advertise that.
  • Skip over Sunday and try hosting a Thursday evening tour with hors d'oeuvres.
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