September 2, 2007
Open House Sunday – Get the Word Out and the Traffic In!
Hosting an open house soon? Try one of these always successful tips to get the word out and drive the traffic in:
- Avoid hosting an open house on a holiday or big holiday weekend.
- Plan your open house to avoid conflicts with popular local area events.
- If you don’t have a parade of homes or similar event, organize one.
- Promote the home at all of the popular online real estate hotspots.
- Offer a drawing or prize and promote in your advertising.
- Increase the time frame the house will be open for showing.
- If possible, plan during a time known for good weather.
- Coincide with your area’s traditional time of the year for home buying fever.
- Have a pre open house for selling agents and brokers.
- Print better full color flyers with lots of detail and photos.
- Advertise in your newspaper’s weekly real estate section.
- If possible, work with fellow agents to send visitors to each others’ open houses.
- Put signs up at busy areas near the home for sale.
- Send flyers to local selling agents representing the area.
- Make your advertisement more memorable than the others.
- Be sure your open house is easy to find.
- Don’t schedule during major sporting events.
- Give a web link to a map with directions to the home in the newspaper ad.
- Put up easy noticeable and clear signs leading buyers to the open house.
- Send advertising via mail to targeted prospective buyers and neighbors.
- Start an open house email list for interested potential clients.
- Don’t forget to mention the open house on your blog or website.
- Collaborate with other sellers in the neighborhood for huge area wide open house day.
- Think of creative ways to make your open houses appeal to families with children.
- Network with services like home inspectors to help get the word out for each other.
- Host an open house to correspond with your area’s parade of homes.
- Send a YouTube preview video to your email list.
- Offer free lunch or light refreshments and advertise that.
- Skip over Sunday and try hosting a Thursday evening tour with hors d'oeuvres.