June 28, 2008
Marketing your Real estate website
Marketing your Real estate business online is the most important aspect of your online presence and your business. You have got a great website with loads of resources. But without traffic it is of no use. You need quality traffic to make sure people visit your site and get informed. In this process, if you are offering services, you can get some unique leads.
Marketing is the lifeblood of any web business and Real estate is no different. Since most of the real estate sites are pure information, it is necessary to develop list or customer bases who are interested in your services. You can get real estate agents, investors and people selling homes. It is all about networking and your website should be a hub of activity which can enhance your portfolio and ultimately your business
Following are few points to consider while marketing your real estate business:
- Write unique articles each week – Articles make you an expert. Give free information to the masses. They will oblige by visiting your site and checkout your services
- Create a squidoo lens and a hubpage – Squidoo lens and hubpages are content sharing sites. You can develop a squidoo lens and a hubpage and put articles on it for people interested in real estate. Give away tips and tricks. And don’t forget to link your site to your hubpage and squidoo lens.
- Bookmark your site on all the major bookmarking sites – It is important that people find you on bookmarking sites. Bookmark your site on big bookmarking sites and stumble upon it. you will get some decent traffic here
- Create a blog – Blogs are hot. Create a blog and blog about your website and services. Make it a habit to write a small 300 to 400 word article each day on a new topic and post it to your blog. Subsequently people will find you if you are blogging about something different. Solve common real estate problems and see the traffic coming
- Optimize your website – Optimize your website for Search engine rankings. Choose your keywords and optimize your site accordingly. If you do it right you can land on the first page of a keyword search listing that has hundreds of thousands of visits each day
- Offer free stuff - Select a good e-book on real estate investing tips and tricks or write one. Give it away free to people who give their email addresses. Build your list and use it to promote your services and your website.
- Create videos of your website and blog – Videos are superhot these days. Everyone likes to watch a video instead of reading long articles. Create a video of the articles you write and put it on your site. Give away exclusive information and put your website address in the video. The traffic from videos is high. You can get good traffic from videos. Upload your videos on all 25 major video sharing sites on the internet. You will be surprised to see hundreds of visitors visiting your site.
1 Comment »
August 10, 2008
Jeff :
You forgot one additional tip.
Comment on Real Estate Blogs like this one.
Thanks for those GREAT TIPS!