Ah that listing presentation. Some of your might wonder what goes wrong during a listing presentation. The question is do you really sound like to your clients? Do you get the signature quickly and efficiently at your desired price? Are they loopholes in your presentation?

These are valid thoughts regarding your presentation. You need to make your presentation perfect to get desired results. Take an example of a sports or Athletic teams. They watch films of themselves and their opponents to evaluate their performance. They watch videotapes of their game assess their mistakes or shortcomings. You should also videotape your presentations to evaluate your shortcomings. If you want to be truly professional, you should record the audio/video version of your presentation. Consider the following steps to record your presentations:

By listening to the audio, you will increase your confidence because you will know what your strengths are. You will build stronger rapport with your clients because you will know the areas in which you need improvement.

The recording will also reveal where you are wasting time in your presentation. The listing presentation can almost always be more effective if done in less time. No matter how good you are at the listing presentation, you will find that you talk too much and don’t ask enough questions.

So the key is to ask questions:

·         What are two or three things I did well?

·         Did I listen to my client’s concerns?

·         How much time did I talk?

·         How much time did my client talk?

·         Did I stay on track during the presentation?

·         What is one area I could improve on?

·         What did my client get most excited about?

·         What steps do I need to take to stay on track better?

It certainly takes courage to record presentations and review them. It is not necessary that your perception of the truth is the actual truth. It is certainly a courageous act to face the truth and improve!