All too often, we go about doing our business the same old way we’ve always done it over and over again.  If this mediocrity is hindering success, wouldn’t you agree that it’s time to break the cycle once and for all?

I know that getting out of a rut is easier said than done.  But to take your business ventures to the next level, whether they are in real estate or the mortgage and lending field, the very first step is to admit any possible lack of excitement.

Now, let’s consider just what creates the excitement and buzz so frequently associated with success.

Over at the Better Closer Blog, they recently did a feature comparing Bob Dylan to excellent selling techniques.  I know the concept is a bit out there and some of you are probably asking, “What in the world does Bob Dylan have to do with real estate?”

Well according to the Better Closer Blog, here’s an explanation:

“Simple. Bob Dylan has shown us how to captivate a fanatical fan base and a create a converting experience for first timers–all in the same show.”

Now does the Dylan connection make any sense to you?

Being able to connect with both old customers while still being visible and a resource for new customers is all too important.  You can do either one by itself fairly easily, but the real excitement is the snowball effect of bringing both groups together.

Treating each and every one of your customers as a true friend and at the same time, being able to offer them all new opportunities instead of just relying on what might have worked consistently in the past.  That’s the connection.

The Better Closer post continues by highlighting three other aspects of the Dylan effect.  They revolve around passion, being special, and treating each customer like they’re unique.

In other words, when you love what you do, you’ll naturally be better at it than those that don’t.  Embrace this quality or consider finding a new field that you do love.  And even if you are passionate about your general field, specialize in a niche within the field.  Specialization will quickly differentiate you from the rest of the pack.

And as you work on being unique yourself, treat each of your customers uniquely.  Focus on them and their precise situation instead of grouping them all together as a whole and trying to cater to the whole bunch at once.  Treat every customer as if they were your very most valuable customer.

By getting back in touch with these fundamentals, the same fundamentals that we can observe from a Bob Dylan concert, we’ll be bringing energy and excitement back to our daily routine.