May 10, 2009

An Underused Real Estate Marketing Tool

One of the greatest strategies as a real estate investor can be to provide outstanding customer service. This is important because it can help in generating further revenues. Think through the fact that many customers you may have in real estate may not need your services again. This does not mean that your customers do not know others who do not have a need for your services.

 

This can be especially true when talking about creative real estate needs. This is an area most homeowners have never experienced before so outstanding customer service can put their anxiety to rest. If they know friends having difficulties, they will likely recommend you to their friends in a tough real estate situation because of having a good and positive experience in a difficult situation.

 

One of the keys when you are through with a transaction is to ask for more business. It is a simple question that can be asked and can provide a greater source of deals at nary a marketing cost.

 

Testimonials can be especially helpful in these situations. This be a great selling tool and comes from a third party so it strengthens your case as a good professional. Creating a video to place on a website is especially powerful. Ask customers at the end of a transaction if they would be willing to do it. It never hurts to ask.

 

Past customers could be future customers as well. Keep in touch with past customers. This could be through birthday cards or cards around the holidays. It only takes one repeat customer to pay for a large percentage of your marketing costs.

 

Customer referrals are one of the most effective marketing tools you have. It can cost less to acquire a new customer through this method and you simply have to ask your current customers for more business:

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